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NBC29 WVIR

First-Ever Minority Business Week Comes to Charlottesville

Saturday, September 14th 2019, 4:48 PM EDT

Updated: Saturday, September 14th 2019, 7:17 PM EDT

Reported by Daniel Grimes

CHARLOTTESVILLE, Va. (WVIR) - The first annual Minority Business Week began Saturday afternoon with a Black Business Expo at IX Park. The week will include a business resource fair, a luncheon and will cap next Saturday with a celebration of business diversity.

NBC29 had the chance to catch up with one minority-owned business who's bringing some soul to the Charlottesville Downtown Mall.

The Soul Food Joint started as a catering business, but in summer it started sharing space with The Salad Maker on the Downtown Mall, and its founder Shaun Jenkins hopes that it is just the beginning. "The Soul Food Joint could be the next top sort of in between a soul food-fast food restaurant chain."

The restaurant has late-night hours on Fridays and Saturdays.

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CVILLE WEEKLY

SMALL BITES

Joe Bargmann . 6/13/19 

How does a new restaurant get away with having just six items on the menu? By making all of them very, very well. What you’ll get at the Soul Food Joint is crispy-battered fried chicken, fall-off-the-bone ribs, tender-as-a-lullaby pulled pork, simmered-to-perfection collards, boy-oh-boy baked mac & cheese, and deviled eggs better than the ones your grandmother made.

In this case, owner Shaun Jenkins’ late grandmother, from Butler, Alabama, created the recipes. “Then she passed that special touch down to my mother, Helen Alexander, who showed me everything I know about comforting the soul through delicious foods,” Jenkins says.

He describes his little spot as “somewhere between a restaurant and a food truck,” and indeed, patrons may either sit inside or pick up their food at a window that opens onto the sidewalk. Sharing space with The Salad Maker at 300 Market St., The Soul Food Joint is open 11 am to 3 pm Wednesdays in June, after which the hours and the Friday and Saturday night menu (served until 3 am!) will expand.

I LOVE CVILLE

VMV BRANDS

Jerry Miller . 8/6/19

Shaun Jenkins, the founder, and owner of Soul Food Joint, joined me on The I Love CVille Show to spotlight his entrepreneurial journey, his expectations as a restauranteur, what it’s like to be a father and passionately in love with a phenomenal woman and his long-term goals for his life!

 

He describes his little spot as “somewhere between a restaurant and a food truck,” and indeed, patrons may either sit inside or pick up their food at a window that opens onto the sidewalk. Sharing space with The Salad Maker at 300 Market St., The Soul Food Joint is open 11 am to 3 pm Wednesdays in June, after which the hours and the Friday and Saturday night menu (served until 3 am!) will expand.

Listen to the full show as an ITunes Podcast.

The I Love CVille Show is powered by four-generation strong Intrastate Inc., trusted limo company Camryn Limousine, the talented Dr. Scott Wagner of Scott Wagner Chiropractic and Sports Medicine, custom home builder John Kerber of Dominion Custom Homes, entrepreneur Patricia Boden’s Animal Connection – All Natural Store for Healthy Pets and Mary Birkholz of Caring For Creatures.

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